Using the PPT’s attached and your knowledge of media ownership and audiences, explain and compare how each radio station operates based on who their target audience is:
1. Kerrang FM (Commercial, national)
2. Hallam FM ( local, regional)
3. Sheffield Live ( community, local)
4. Internet (e.g. streaming)
5. non-profit (e.g. University, College, School)
6. Public ( BBC radio)
Include how each one is different in regards to the types of programmes broadcasted:
Talk/music
Sport
Current events
Lifestyle
Dramatisations
Kerrang! 105.2 is a specialist rock music
radio station
based in London
owned
by Bauer Media.
Their logo is “Everything
that rocks
”.Kerrang first aired in 2004.However, Kerrang magazine has been published since 1981.The radio station owned by Bauer Media along with sister station Heart Radio,
The Hits, Absolute Radio, Magic FM, Planet Rock and Kiss distribute content
intended target audience. Kerrang Radio’s target audience is aimed at a C2DE audience ages from
15- 35 year old. The content produced by Kerrang Radio related to the rock genre such as music and discussions. Kerrang is a commercial radio station including sponsered advertisements relating to the rock genre/ target audience. It is also owned by a conglomerate.
Kerrang radio is also streamed online allowing it to be easily accessible to its digital native audience to stream allowing their to be more listeners.
Kerrang uses horizontal intergration through selling its brand across many different platforms creating synergy.
The presenters at Kerrang include; Danielle Perry, Johnny Doom, Alex Baker Kate Lawler etc. They variy in age and gender which creates a wider audience relating to more people.
Not only does Kerrang have a radio staion it also includes a Magazine, Radio Station and Online - web page, which also alows listeners to view the radio station from.
Loking at Rajar Listenrship Kerrang had;
More male listeners than female (61% of Male listeners and 39% of female listers)
It has 50% of listeners form the ABC1 and C2DE category.
The demographic age of listeners is from 15 - 35 year olds
TSA- 28%
Hallam FM
Hallam Fm is a local/ regional commercial radio station aimed and broadcasted to people from south yorkshire, places such as Rotherham, Sheffield, Doncaster, Barnsley ,Chesterfield and The North Midlands. Hallam FM launched thier radio station in October 1974. Big John At Breakfast is the number one/ most popular station at breakfast time and has also won award for Hallam FM. Aswell as Kerrang Hallam FM is a commercial radio station thorugh it being funded by sponsers and advertisments.
Hallam FM is part of and owned by Baurer Radio, which is,
led by Group MD Dee Ford. It is also owned by a conglomerate.
Hallam FM's radio station icludes preesenters such as; Big John, JK and Joel, Ollie Hayes, Becky Hayes, Richie Pearson, Ed Niel and Steve Priestly. All the presenters on Hallam Fm variy from gender to age catering to a wider target audinece just like Kerrang.
To keep track of viewing figures Baurer Media uses RAJAR's listership figuers for all of its station to get accurate local figures due to it being hard to sell advertising space on a local radio station. This is very useful as RAJAR (Radio Joint Audience Research) uses diaries completed by volunteers, who analayse radio/ listener figures.
Looking at Hallam Fms figurs on RAJAR shows that:
- The demographic age of listeners is 25 - 45
- There a more female listeners than male 54% of female listners- 46% of male listenrs)
- There are more C2DE listenrs than ABC1- 37% of ABC1 (listeners)
- TSA (Total Survey Area) - 28%
Sheffield Live is an indpenedent radio station and is not owned by any other company. It is also a community radio station , which are small scale non profitable radio station as its purpose is to operate for the good of the publics. The independendt company that owns Sheffield Live! are Commedia Sheffield Ltd.
Sheffield Live is licenced as a community radio stationthrough following the Ofcom regulations; Broadcasting Act 1990, Community Radio Order.Sheffield Live get a weekly audinece reach of 11%/ 32,000 tune into Sheffield Live weekly.
It is aimed at people from areas in Sheffeild such as; Central, Burngreave, Nether edge, Manor, DarnalL, Crookes, Walkley etc.
The music played on Sheffield Live is very much varied from genre from Reggae, Asian Pop, RnB, Latin, Indie pop, Chart etc. It mostly broadcast in English However, it does feature other languages such as Hindi/Chinese and Urdu.
Internet
http://www.cinemix.us/content/view/107/1/lang,en/
CINEMIX is a free online radio station that only play soundtracks for its listeners.The station plays a regularly updated selection of movie soundtracks from USA, Europe, Asia etc.Cinemix stays online through the support of its listeners and donation.
The internet radio station is an independent radio programme which distributes it' contenet online.
Cinemix's target audience are specifically movie soundtrack fans as the content which is distributed on the radio show is music from strictly movies.
Again, looking at the CINEMIX website the radio show has around 773 supporters.
The movie soundtrack radio show is accessed and distributed online and on the cinemix app, which is available on the App store as well as the Google play store making it easy and accessible for its audience.
Internet distributed radio shows are usually targeted at younger audience as they are digital natives and is one of the most suited places to distribute the show.
Non-profit
Public
Ahttp://ckut.ca/
CKUT is an example of a non profit radio show as it is a radio show produced by a university and targeted specifically at the students at that university.
A non profit radio programme means the radio show does not gain any profit from the radio show so everything is 'voluntarily'
Presenters
Thepresenters on this radio show are exising students of the university. This is die to it being a casual radio to with a peer to peer mode of address as the presenters are the same as the listnenrs. Including someone else instead of the students at this University would immediately be unsuitable and in relatable for its listeners.
Funding
As this is a non profit radio show the show is funded but the university. This means that there is no need for advertisements, sponsors, promotions for funding as it is not a commercial radio show. The presenters are most likely volunteers and students at the school meaning no money is needed to pay them and if so very little.
The radio show is accessed and distributed online as part of the universities web pages. The radio show is also an online radio show.
Here is another example of a non-profit radio show
http://wchqfm.com/index.html
The radio show is a music radio show distributed and accessed online being an online radio show. Also, catering towards it intended target audience. Th music radio show is distributed online as it is a non profit radio show and probably would not have the funds to book a radio slot.
BBC Radio 1 is a subsidiary radio show owned by the conglomerate company BBC. The BBC is a public service company including Radio, Television and Film.radio BBC radio 1 is specialises in broadcasting I music such as trending/charts , while it s after 7pm music choice/ genre varies from a selection such as hip-hop, dance ,electronic etc. BBC radio 1 includes advertisement which relates to its young audience. The advertisements/sponsors contribute to the profit made by the radio show. As the listeners are majority female and young the advertisements, specifically caters this audience.
As the target audience for BBC radio 1 is young featuring a young presenter would be more reasonable however, not to young as they sort of play/ fit a 'role model 'figure to a young people.
The radio show is also accessible online , this is great for its target audience as they are majority digital native and the radio being easily accessed online and on bbc radio apps making it much easier and suited towards BBC radio 1's intended target audience. The content the radio show features is also catered towards this age group through the occasional celeb chitchat/ interview news trends etc. These are features which will appeal and entertain this target audience.
BBC Radio 1 is very different to other BBC radio stations as it caters to a much larger/ mass audience as it features music, new, topics etc. While other BBC radio stations have a much more niche audience as well as content such as BBC Radio 4 where drama and news is included. It is also targeted at a much older audience.
Looking at BBC Radio 1's listenership figures it is clear it is a popular radio show as it gains
9,467,000 listeners a week.
