The genre of our radio show is an magazine talk show.
Adverts
We have featured advertisements as part of my radio show this is due to our radio show being a commercial radio show which means it is funded by advertisements and sponsors. This is something I noticed on many different commercial radio shows are features of breaks for advertisements. We have featured advertisements in our show. The adverts relate and are targeted at our specific audience and are products/ adverts they are interested in such as car insurance as our target audience are potentially young drivers and also university advertisements as our audience are also potential students.
Jingles
We have featured multiple jingles through out our radio show to ensure the listeners are familiar to our radio show and it also create a sort of 'brand' for our radio show. Sheffield Live's jingle is also featured in this as this is stated out in the brief due to ONE 20 FM being part of Sheffield Live. The jingles are short, exciting and upbeat as this is common in all jungles in radio shows.
Presenters
We featured presenters in our radio show as this is a common and main conventions of a radio show. The dialogue in our radio show between the presenters is very informal and casual, while the mode of address is peer to peer. This is well suited to our target audience as the presenters are not informal just like the listeners.
Also, the presenters speak in a 'Yorkshire Accent' this is suited towards our target audience as they also speak in that accent , which makes the radio show relate much more and connects with the listeners. This also shows how it is a local radio show.
Content
The content featured on our radio show is content such as;
News- This is featured in our radio show as it is a common conventions to update listeners on what is happening around the world. However, our radio show is a local radio show so we decided to feature news related to Sheffield and neighbouring areas. News such as road works, Crime etc. will be featured.
Music- We have featured music as this is our main feature in our radio show. It is also relate to our jingle 'playing you the hits', which clearly presents what our radio show is about.
Competitions- We featured competitions as part of our radio show this was to keep your target audience excited and much more interested in out radio show. We have created competitions to feature that are relatable and appealing towards our intend target audience.Looking at my LO1 analysis of Capital FM competitions and the constant mentioning of competitors were featured in the radio show.
Call Ins- We have featured a ' Call In' segment as part of our radio show to entertain our listeners. This is where listeners call in with confessions and music suggestions. This will is great as it will keep our listeners much more entertained and connected with the radio show as the listeners are also part of this. This is also entertaining for our target audience. Listening to other radio shows, I have listened to the features of call ins for music suggestion.
Adverts- We have included an advertisement break as this will contribute in funding the commercial radio station as well. The advertisements were featured in-between breaks, several at a time. This was common in existing radio shows such as Capital where they feature breaks with advertisements due to them also being a commercial radio show.
Music
Music featured in our radio show is targeted at our audience through playing music related to our target audience. Such as trending music/ charts, Pop, RnB, Hip-Hop/Rap etc. This is due to our target audience music tastes featuring the sort of genres/ songs. The music featured was songs such as Drakes 'God's Plan' as this is what we discovered our target audience are interested in listening to. Also, it is trendy and part of the charts, which keeps our music unto date and new material.
This is great for the target audience as it allows the radio show to be easily accessible for its audience such as on their way to school, uni, work etc. Capital is a click away.
