LO2 Distribution of radio in the UK

For LO1 I had chosen the radio station Capital FM, which is distributed through out the whole of the UK. 

 Capital uses its traditional way of distribution through the the different Capital FM radio stations across the UK. Also, Capital FM is available to listen and tune in online, where it is also clear that it is a commercial radio station through its features of advertisements online as well on the website. This can also be accessed online from any smartphone or using the 'Capital FM' app, which allows uses to be updated/notified and listen on their smartphone.
This clearly presents the technological convergence Capital has used from creating a traditional radio product while also distributing it online and on apps. This allows Capital to suit/ cater to its younger audience as it is more easier and accessible to them especially due to a large amount of Capital's listeners being digital natives.

Here you can see the Capital FM app which is available on the 'Google Play Store' and the 'App Store'.
This is great for the target audience as it allows the radio show to be easily accessible for its audience such as on their way to school, uni, work etc. Capital is a click away.