Capital FM - South and West Yorkshire
Structure
Purpose
The purpose of the radio show is to entertain as
well as inform its audience. This is through allowing the audience to listen to
trending music, celeb topics. Also, comedy from the presenters as the mode of
address is peer to peer and quite informal makes this suit its young audience.
Also, the way the radio show informs its viewers is through talking about local
and worldwide news. Advertisements are also a way the radio show informs its
viewers. The types of advertisements presented on the show are travel, car,
health, finance etc. These are advertisements targeted at mass audience not a
specific/ niche audience.
Income
The radio show receives its income through it being
a commercial radio show which means they receive their income from
advertisements, competition entries and sponsorships. Capital FM again has
advertisements presented to young adults in the c2de category examples of
advertisements that are presented are advertisements such as Flu Nasal Spray,
Car Insurance etc. Also, the show includes local advertisings such as Leeds
College, Doncaster Adventures etc. This is specially targeted at their local
viewers as it is a local ad.
Scheduling
Capital FM is breakfast show scheduled to be aired from 6am -
10am this is when their target audience is on their way to their day to day
life e.g. work, University /college etc. Meaning this is when they are most
likely to tune in as they are travelling. Weather forecast are talked about on
the show to give listeners their forecast of the day. Another way the show
presents that it is a breakfast show is the breakfast related advertisements
such as local breakfast shops/ coffee shops.
Content
Capital FM features pop/ trending music with
popular artist such as Camilla cabello, stormy, G-easy, Dua Lipa, Rita Ora etc.
They also feature songs from popular film soundtracks such Black Panther. This
presents how the radio show is very trendy and up to date for its
viewers.
Again as this is a breakfast show the weather forecast
is constantly updated for its viewers to be prepared throughout the day.
The radio show also includes competitions and
giveaways to their listeners. The giveaways are usually targeted to their
viewers such as concert tickets, shopping money, phones etc. The competitions
featured on the radio show fits the purpose of the programme as it is targeted
specifically at young adults and gains more listeners as the prizes are specific
to a target audience.
Capital FM also includes discussions on trending
topics, celebrity updates etc. This fits to its purpose as it is a music radio
station and what the target audience of Capital FM are interested on being
updated about.
Regular updates on road works, traffic, closed
roads etc. are featured before some songs are played. This allows listeners who
are travelling/ driving to be aware of what is going on in their local areas.
This fits into their breakfast scheduling as it is aired at 6am – 10am where
most people are making a journey.
Capital FM South and West Yorkshire is one of Capital’s
radio stations.
Staff and Resources
Capital FM – South and West Yorkshire feature
presenters Adam and JoJo, who are from different genders and ethnic background/
races. Having varied presenters allows the radio show to be even more relatable
for and create wider/ mixed audience.
The producers of the radio show create the content
in which the presenters will be
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