LO4: Evaluation of radio show

Feedback From Target Audience /Survey

Once we have created our radio show we asked our intended target audience what they thought of the radio show out of 100 (10) and what could be improved to maker a better radio show. Achieving useful feedback was achieved through selecting my target audience to give us feedback rather than feedback from an unsuitable audience. 

From the survey created the feedback suggest that majority of my audience enjoys the show giving it an average of 9/10  . From this I can conclude that our radio show was in fact successfully appeals towards our intended target audience. As well, as some improvement not being suggested or thought of by my audinece.


Feedback from target audience 

The questions we asked our audience were questions such as;

What they would rate the promo?-  This will allow us to gain overall feedback on what our intended audience think of the radio show and if it is successful or not.

Does It match conventions of a radio show?- This is to allow us to see if our audience feel our radio show includes suitable content and also entertaining towards them.

What they think the target audience is?- We have added this into our survey to get an understanding of if the overall radio show relates and caters to the intended target audience.

·         Evaluate the flow of the show – does it meet the original brief, purpose and your planning? Does the content target the audience?

Our radio show successfully meet the brief and requirements suggested as we have created a new and original radio show local community radio station for  Sheffield Live! 

We have also used the content and convention a radio show should preserve such as;

Presenters/ voice actors- We have featured voice actors and presenters to feature for the radio show as this is something every radio show. Presenting our radio show is Me and Evie. As our script is targeted more towards a female audience, including female presenters would make it much more 'relatable' and suited for its audience. Our presenters will have Yorkshire dialect and casual informal talk/ elaborate coding. Also, our mode of address is peer to peer snd how our listeners would speak towards their friends. This makes the show even more relatable for my target audience. Again, this will make it relatable especially towards our South Yorkshire listeners the listeners form different regions may not understand.

News bulletin -In the begging of our script we have have featured a news bulletin which is presented by Evie. This was required for our radio show and we have achieved this. Evie informs our listeners on the local news around Sheffield as the will be useful and informative news for our listeners specifically towards our audience as they are local and from Sheffield

Feature/ interview/ narrative - 

Our radio show also includes competitions related and targeted to our audience such as winning ticket. Also, competiotions for over 18s is featured in the show. This will attract more listeners from the ages of 16- 24. We have also feature confession call ins, allowing listeners to ring in with problems, secrets etc. This is the sort of entertainment which is target our audience as it consists of humour and interesting content.This is also followed by a chance to win tramline tickets making more people wanting to call in and share their confessions. Also, song request as most of our songs played are suggestions from our listeners making the radio show even more connected with the audience. This is easily done as our target audience are owners of smartphones/tech. We have made our competitions much more relatable for our target audience as we have featured question from on Sheffield native bands and also giving away £100 worth of vouchers at a Sheffield bar. This is specifically targeted at our listeners age, hobbies and also demographic.

Celebrity gossip is another convention that makes up our radio show and is a very large segment in the radio show. We have featured this as our target audience/ listeners find this interesting and entertaining. The sort of celeb gossip and news we feature are usually related to musicians as our show is based and plays music. A celeb news we featured was the death of Avicii which was then followed with a song of his relating topics with the music presented. Also, celeb gossip with mainstream and trending celebs such as Khloe Kardashian and Cardi B, who are also very well known.

Throughout the show our narrative for our radio show includes music, which is suited for our listeners and related to our jingle as we present the biggest hits and also suggested by them, celeb gossip, competitions and also confessions. We have overall suited the radio for our target audience and to entertain them. 

When creating this script we all created parts as a team effort. Hannah wrote the advertisements, Evie wrote the news articles, while Shauna wrote the chatty dialogue. All 3 jingles were wrote by all of us.

Jingle/ theme music -

The radio show features many jingles through out the show. The jingles used were created towards our target audience as they were clearly presented for a younger female audience as the voice actors were female along with the exciting and upbeat music/sound used.Also, the jingles we used were very short and quick lasting around 4 seconds, which is also a common convention of radio shows. Constant use of Jingles allows our radio show to sort of 'create a brand' for our listeners and for them to be quite familiar with the radio show.

Bedding music/ sound/ effects -

We used sound effects through out our radio show. The sound effect were to match the dialogue and conversations spoken about between the presenters and on the show. 

For example when we spoke about ways the audience are able to contact us for competitions we featured a 'ringing' sound effect after presenters stated to call in and a tex notification 'ping' when we spoke about how you can tex/ message the radio show.

The songs played on our radio show were popular, trending and chart hit music from rap/hiphop to pop. The music choice has specifically catered towards our audience and ensured it appeals to them as well.

Original advert 

 Our advertisements in the radio show are related and appealing towards our target audience. Also, the advertisement is featured in the same position as the res of the dialogue.

As our target audience are young adults the advertisement specifically caters towards them. An example of this would be the University open days advertisement  which is featured as our target audience are in the ages of starting university or in university. This is featured as a sponsorship.


Feedback 

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Strengths of production and final edit

Strengths of the product as that the product was clearly targeted and catered toward the chosen target audience through the content we used which is entertaining such as the confessions and competitions, which I found appeals towards my target audience. Also, looking at existing radio shows with the same audience this is something I found to also gain listeners in and keep interested. Also, the conversation between the presenters is very casual informal and in a peer to peer mode of address. This is a strengths as it made the radio show much more relatable and suited for our intended target audience. If the presenters were much more formal and included a mode of address such as teacher to pupil/ parent to child it would not be suited. Also, we have featured presenters who have the same accent / slang  as our listeners as it is a local radio show.

Looking at the feedback given our radio show was enjoyed by our target audience and was a successful radio show.

Our radio show did not have any improvements suggested from our feedback. Again, this goes to show how it was enjoyed by my target audience. Feedback also shows how our target audience were right with who we aimed our target audience is through the conventions of our radio show being suitable for that age group.

Weakness of production and final edit

Although our radio show was successful we did encounter some weaknesses such as the radio show could also include much more features to entertain the target audience much more.Potential features and content we could add could be adding interview with upcoming musicians as this is something our target audience would be interested and suitable for our radio.This could also be a a local Sheffield upcoming artist.

Another weakness was the recording was interrupted and creating irrelevant and un-intentional audio in our production. This affected our production as it was not professional and did not create our ideal radio show. This could be fixed through recording our radio show in a different location or a much quieter/ suitable one.

Changes or amendments

From the feedback given by our target audience from our draft we have made some changes for our overall and final edit of our radio show. 

We also made some changes as we initially planned to use 3 presenters but instead used two for our radio show. This was because we found the radio show to be better suited as looking at existing radio shows too many presenters are not a common feature and a smaller amount of presenters is a much more common convention in radio shows as it also may complicate our radio show